Rich Identity

Design Your Identity, Transform Your Life

Rich Identity

Outdated identity is the reason you’re stuck

Start your upgrade now - take the FREE Founder Identity Assessment. Find out your archetype, blocks, and next steps. Get your hyper personalized report + a $3000 bonus.

Conscious Identity Design for High-Performance Entrepreneurs

Outdated identity is the reason you’re stuck

Start your upgrade now - take the FREE Business Identity Archetype (BIA™) Assessment. Find out your archetype, blocks, and next steps. Get your hyper personalized report + a $3000 in bonuses.

287

Lifes trasformed

21+

Years of experience

130K+

Books sold

The invisible ceiling isn’t tactical

— it’s identity.

You’ve mastered strategy, systems, and skill.

But if your inner architecture is misaligned, growth feels heavy.

Here’s why most ambitious builders stay stuck:

Misaligned identity — you keep upgrading tactics while running on an outdated self-image.

Behavioral friction — your goals pull one way while your subconscious patterns pull the other.

Invisible exhaustion — you push harder instead of reprogramming the system that drives you.

You don’t need more strategy.

You need alignment — starting with your behavioral code.

Your BIA Report Reveals What’s Been Running You

In just a few minutes, you’ll see the invisible forces shaping your behavior, decisions, and results.

You’ll walk away with a personalized identity map and a clear plan to realign your next move.

Watch this exclusive welcome message where I reveal the #1 mistake that's

keeping you stuck and the simple shift that changes everything.

Your core Business Identity Archetype and behavioral strengths
The shadows silently blocking progress
Your Alignment Triad — how you think, act, and fulfillAdvanced strategy modules
A 14-day plan to shift from resistance to momentum

Who's This Perfect For

The identity code

Based on the Rich Identity Framework — a system used by founders, executives,

and creators to reprogram the behaviors that shape success.

The book reveals the psychology behind identity transformation

— the same foundation that powers the BIA™.

Your identity is not your personality—it's your programming. And if you don't re-write your code, AI will write it for you.

Learn the Identity Operating System Framework to break free from pain programming, cultural limitations, and survival patterns that keep you small.

Discover how to upgrade from Identity OS 1.0 (factory settings) to Identity OS 2.0 (custom build) and design the identity that matches your ambitions. From Russian military conscript to successful entrepreneur, this is the complete guide to conscious identity transformation.

start here

Choose Your

Breakthrough Path

stop Self-Sabotage

Challenge

A 30-day intensive program to identify and eliminate the unconscious patterns that keep you stuck. Includes daily exercises, tracking tools, and breakthrough techniques used by top performers.

Perfect for: Anyone who starts strong but can't maintain momentum

Key Benefits:

30-day transformation protocol
Daily action guides
Mindset mastery modules
Progress tracking system

$297

No contracts - cancel anytime

Automatic Programming Reset

Rewire your subconscious programming for wealth, success, and confidence. This 90-day transformation uses cutting-edge neuroscience to install new default patterns that run automatically.

Perfect for: High achievers ready to quantum leap their results

Key Benefits:

Everything in Foundation
4 live coaching calls
Private community access
Advanced strategy modules
Email support

$697

No contracts - cancel anytime

The Invisible Ceiling Breakthrough System

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FROM $249/m

No contracts - cancel anytime

Introducing the BIA™: Business Identity Archetypes Assessment

Your Identity Decoded with Scientific Precision

The Business Identity Assessment (BIA) is your gateway into the Rich Identity

ecosystem and the most comprehensive identity diagnostic tool available for ambitious

builders.

Unlike generic personality tests that give you cute labels and vague insights, the BIA is a

sophisticated business identity assessment that decodes your behavioral patterns,

leadership style, and growth potential.

Think Myers-Briggs meets advanced business psychology. But better. And

specifically designed for business builders.

What the BIA Reveals About You:

30-day

stop Self-Sabotage

Challenge

A 30-day intensive program to identify and eliminate the unconscious patterns that keep you stuck. Includes daily exercises, tracking tools, and breakthrough techniques used by top performers.

Perfect for: Anyone who starts strong but can't maintain momentum

Key Benefits:

30-day transformation protocol
Daily action guides
Mindset mastery modules
Progress tracking system

Automatic Programming Reset

Rewire your subconscious programming for wealth, success, and confidence. This 90-day transformation uses cutting-edge neuroscience to install new default patterns that run automatically.

Perfect for: High achievers ready to quantum leap their results

Key Benefits:

Everything in Foundation
4 live coaching calls
Private community access
Advanced strategy modules
Email support

The Invisible Ceiling Breakthrough System

Our signature 6-week program combining identity work, energetic alignment, and strategic implementation. Includes group coaching, private sessions, and our complete asset library.

Perfect for: Entrepreneurs and executives hitting consistent income plateaus

Executive One-on-One Mentoring

Private, intensive mentoring for C-level executives and high-net-worth individuals. Completely customized approach addressing your specific blocks and goals with white-glove service.

Perfect for: Leaders ready to invest in elite-level transformation